ecommerce product page optimization

Jul 25, 2012, by admin

Your eCommerce product pages are the most important part of your eCommerce page. Some people spend their whole time optimizing the homepage which is the wrong approach to search engine optimization, specially for eCommerce.

Steps to optimize ecommerce product pages

1.Select a consistent and easy to use SEO shopping cart software platform.

2.Make sure the keywords of the product is in the title, especially if it has a sku.

3.Add the keyword in a practical manner in the meta description of the html tag.

4.Add all relevant keywords to the product in the keyword tag, but do not over-do this step. Be cautious and thoughtful of only adding the most relevant keywords.

5.Add the 3 to 4 most relevant keywords of the product in the URL string. I.E. yoursite.com/product-code-sku-number

6.Create unique and relevant content in the product description. Make sure it is lengthy and well written.

7.Save the image file of the product using the relevant product keywords.