Jul 05, 2012, by admin
With billions of people around the world using social networking sites such as Facebook, Twitter and LinkedIn, it is important to include these communities when promoting a product or a business. The number of people you can get to huge advantage to using social networking sites to promote your product, as is the amount of resources that are required. Using social media and social networking is a lot cheaper than traditional marketing and advertising methods. Promote a product using social networking sites by determining where your customers and potential customers are, and getting your product visible on those sites.
Consider other, lesser known sites. Check out the profiles on Tumblr and Pinterest, 2 social networking sites that are growing.
Encourage people to like your product page. Offer incentives such as coupons and discounts. Invite people to share your page with their friends so your community can grow.
Develop surveys, quizzes and other engaging content that will generate interest and drive traffic to your page and your product.
Come up with brief messages that describe and promote your product. You only have 140 characters to talk about it.
Follow people, brands and companies that might be interested in your product. The more people you follow, the more followers you have a chance of attracting.
Set up a group for your product and reach out to people and companies that your product could serve. Post regular reviews and updates.
Skip LinkedIn if your product does not sell in the business world niche.
Encourage people to share your posts and share them yourself by posting them to other social networking sites such as Facebook and Twitter.
Make a video or a slideshow about your product that will serve as an advertisement that can potentially go viral, which means it gets forwarded and viewed by many different people.
Encourage others to post videos of themselves using or benefiting from your product. Many companies hold contests or give away free products in exchange for submitting videos.
8.Join other social networking communities that are relevant to your product. Explore places such as Tumblr, Pinterest and Google Plus.
Be strategic about where you promote your product. Make sure your customers or potential customers are on those sites.
Get demographic data and other statistics on who uses social networking sites. There are a variety of data mining companies who can do this research for you and give you specifics. You can also do the research yourself by conducting Internet searches which will give you general information.
Ask your customers where they like to go online. Take a poll on your Facebook page or ask for comments on your blog. This will lead you to ideas.