Key Features for eCommerce website Design

Feb 06, 2012, by admin

eCommerce websites have their possess exclusive temperament that is designed to guide the visitor to one trouble-free duty – make an online acquisition. A web designer requires to think a diversity of online selling principles while designing an eCommerce website. In this article we will try to take a look at some of the key design Features that you must have in an eCommerce website.

Many of you are most likely already asking why eCommerce website design is dissimilar from any other website design. They all need to be striking, well planned and use the right colors that fits the website spirit and so on. Your impulses are good. However a close look at some successful eCommerce websites will disclose the theoretical dissimilarities that are typical in a successful eCommerce website.

An eCommerce website requires to go after assured selling standards:

1. Give the user a agreeable knowledge throughout his online shopping.

2. Make convinced you offer adequate information on who owns the website and why they should be trusted.

3. The website must be easy to use. If it isn’t, the visitor will go to your contestant.

Those attitudes are not new. We all know those essentials from our day to day knowledges in the mall, shopping center and every other market place that is waiting for us to unlock our cases. The big challenge for a web designer is how to translate those conservative marketing methods to the virtual world of the internet. I’m sure you’ve all noticed that in most supermarkets the bread stand is placed at the far end of the building, yet you can smell the fresh bread at the entrance (sometimes they even use a special air duct to carry the smells). That has been done intentionally. Marketers use our intelligence of smell to sketch us during the store where we are depictioned to all sorts of tempting goodies as we go to get our loaf of bread.

How do you represent an imaginarily course in a web page? A course designed to guide the visitor to do what you want him to do…make an online purchase. Unlike the supermarket our website has no smell. In a website the distance from one point to the other is pretty much the same, so the outlet is always right there. In a website you can try to order the “shelf” in the method you think will best depiction the visitor to many of your products, but there is always a chance that he will find a short cut to another page that can also be the way off your site.

As can be see, although placing your products on the web is much easier then hiring space and opening a supermarket. However, selling your products on the web can be complicated.

A good eCommerce website design will guide the visitor to the accurate page in one click or two at the most. Sometime web designers will use methods that would never be believed for non-eCommerce websites. Everyone has seen at least one sales letter website. On these web pages the only link is to the order form. Sales letters are not the most characteristic eCommerce website because they typically sell only one product. That permits the web designer the aptitude to amplify the one click principle and make it an benefit. All the particulars about the product have been accessible to the user is a smart way while every few lines he has the option to click on the order form. If he is not yet encouraged he will have the option to continue to read more informations and tributes about the products. Believe it or not, those sales letter websites are in fact selling.

“What about online shops?” Online shops have to compact with more then one product. Of course, the greater number of products raises the difficulty of the website. refined eCommerce websites use a diversity of personalization technologies in an effort to choose the best selection of products to nearby to the visitor. Personalization technologies are a major part of sophisticated eCommerce websites. However this topic is beyond the range of this article. The cleverness of an eCommerce website’s personalization technology has a major authority on its design. The first to use such technology was Amazon.com who determined to drive their client’s books to a visitor founded on that visitor’s past orders united with the statistics they had collected on all visitors used to expect what someone looking at a exact book might also be interested in reading. Today the goal is to try to anticipate what to present the user on his first visit as well.

An eCommerce web design is also about the layout. One significant feature is where the user’s eyes look first when contacting a web page. Lots of research has been done on this focus. Most research showed that the middle left side area will magnetize the most perceive followed by the center of the page. By using these methods web designers try to draw the “walking path” for the visitor’s eye, much like what was done at the supermarket. An practiced eCommerce web designer will know how to create designs to meets those insists.

If you are about to open an eCommerce website or you are already own one, make sure you comprehend the web design beliefs for online selling. regard as checking with with an skilled website designer ratherly someone who has knowledge with eCommerce websites.