Page Authority

May 09, 2013, by admin

Page authority is an SEO term used to describe the probability that a specific page from your site will be found on a search engine.Page authority is based on a logarithmic scale from 0 to 100 and deals with the relevance of information and links within site pages to one another. Higher page authority means greater chances of your page showing up on search engines, and that your page will be placed closer to the top of the search results. Note that page authority is related to the pages within sites, not the site itself.

Ways To Improve Page Authority

Fresh, usable content

Search engine optimization was at one point thought to be all about the keywords. Websites would flood their pages with relevant keywords to increase their ranking on search engines. The downside was that the content became less user-friendly, and more of a nuisance than anything. Over the years, Google has striven to weed-out these sites and increase the ranking of sites with fresh content that would be applicable for browsers.

As SEO experts previously said, content is king. Search engines now tend to rank sites higher with content that is:

• new and interesting
• updated frequently
• detailed, relevant and useful
• qualified
• easy and fun to read

Images

Text isn’t the only important factor in SEO! With search engine capabilities to browse for images, these graphics are more important than ever. But how can people find your site through images? Incorporate related images into your pages and include descriptive ALT text so that these images can be found on search engines. More traffic to the image will generate more traffic to your site.

While other factors continue to play a role in page authority, including these few simple ideas will help get you started in the right direction.

References :

Drumbeatmarketing

Seomoz