Jun 29, 2012, by admin
The title tag wins your rankings, as they say it’s still the undisputed and ever constant factor in search engine rankings. It really takes skill and aptitude to achieve that rare combine of an optimized title and a title that invites your website visitors to bookmark your website, in other words exceptional branding or site recall.
5.Keep the title tag to below 65 characters
6.Take care with the addition of the keyword + in + Keyword | Company Name. This results in medium ranks and can look quite amateur. It still works for CTR, and site usability.
7.Use the Company Name: Key phrase for the index page. It lets people see what your site is all about. Good CTR. Good for branding. Rankings would need more link building.
8.Reuse the Key phrase: Company Name pattern for the inner pages of the site. It says more about what the page is all about.