SEO Tutorial – Learn About Anchor Text
Apr 07, 2012, by admin
Anchor Text
only acquiring links from a lot of other websites is not enough for your website to rank well in the search engines. The worth of your anchor text will play a huge factor in ranking your pages for specific keywords, particularly competitive ones.
Define Anchor Text
The text that emerges emphasized in a hypertext link and that can be clicked to open the target Web page. You can see the example In the HTML link follows
<a href=”http://www.bugtreat.com”>Bugtreat</a>
The words “Bugtreat” are the anchor text.
Search engines frequently look at anchor text to find out what the link is about and thus conclude the subject of the site to which the link points. It is widely believed that placing keywords in anchor text helps search engine ranking.
The Importance of Anchor Text in Seo
Anchor text is one of the main essential yet misunderstood features of search engine optimization, in that most people view it as a way to simply develop the appearance of their links. While anchor texts do shorten your links and make them look more striking, they also serve an even deeper purpose for search engine optimization. An anchor text is a piece of text that is used to explain a link. Thus, instead of distributing a long and unappealing text link that contains an entire URL, you can use anchor text to name the link whatever you’d like. The average site visitor is much more likely to click on a piece of anchor text, rather than a 50 character long unattractive URL.
