Banner Design Advanced Tactics
Feb 04, 2012, by admin
Banners have been a main part of the World Wide Web world since its early days. Copywriters flame the midnight oil looking for novel designs that will clutch the visitor’s concentration and force him to click on their banner. This article argues some of the most unbeaten banner designs.
Annoying your interest
“Do Not Click Here”. How many of you have seen this slogan in a banner? What did you do when you first saw it? If you are like most people, when you first saw it, you clicked on it. What creates this simple sentence so influential that it forces the visitor to click on it? The answer is interest !!!
Copywriters and web designers are always looking for methods to stimulate the website visitor’s interest. As banner designers their goal is to magnetize the visitor to the banner, typically entirely ignoring the other constituents on the web page that are more significant to the website owner. However, because the “Do Not Click Here” slogan tells us nothing about what is on the next page, it stimulates the visitor’s interest and makes it almost unfeasible not to click on this banner to see what’s behind it.
uncomplicated incorporate design
When Larry Page and Sergey Brin first bring in their product, “Google”, to probable investors, they stated Adwords as a backup choice in case they didn’t make any money. We all know how lucky they were that they ultimately needed to use that backup plan. What made these “boring” ads such a great success?
Unlike other ads, Adwords neither stimulate the visitor’s interest nor upset the main pour of the web page. In fact, the opposite is true. Adwords are meant to look like part of the search results giving the user the feeling that those ads are there because he asked for them. No one has any hesitation that this uncomplicated design helps Google to endorse both their search engine and the Adwords advertising program.
Get element in the exploit
Banner designers intelligently used interactive technologies like Flash to develop type of banners that tempt the user to take part in the action. Drawing the user into the action can be proficient in many innovative ways. Some web designers use popular old games elements as part of the scene. You all know the eminent game pacman. One of the banners that I like the most is the one where the user is permissible to let pacman “eat” few dollar signs. At the successful completion of this mission, a nice slogan is disclosed asking him to open a saving account that will earn money with a attached curiosity rate. The idea behind those interactive banners is simple: Let the user take part in the action and then at the correct jiffy when his mind is less resistant, show him the sales message. Those interactive banners established to be very resourceful. Their biggest difficulty is that most webmasters will not allow that kind of banner because it diverts too much from the web page content.
Reverse to Black and White
Website designers are forever requesting to be dissimilar with their design thoughts. One banner fashion drift that can be originate recently is Black and White banners. Although research shows that blue and yellow are the most competent color to use in a banner, Black and White banners have been seen a lot recently. It’s most likely something that will finally disappear, but the idea behind it is to be dissimilar and to make the user wonder what’s up and expectantly click on the banner to find out.
Break out of the box
Have you heard about the milliondollarhomepage.com? If not, check out this website before enduring to read this article. This website has proven that innovative thinking not only can bring you money but also create a whole new drift. Right after the milliondollarhomepage.com got the internet community’s concentration, many designers used this idea to deign a banner on which they sell a 10×10 pixel area. Like the original idea, this banner design had its collision. Advertisers are investing money on these ad spaces while at the same time visitors are inquisitive enough time after time looking at those unorganized pixel banners to click on them.
What about the subsequen style
What the subsequen style of banner design will be is something that most likely no one can exactly forecast. It’s up to some web designer to come up with a new thought that shows to be resourceful. There is no doubt that in the prospect we will see new ways of designing banners, particularly when more and more advertising budgets are being spent on the internet in its place of commercial TV and other types of advertising media. I guess we will just need to be patient.
